Last week we hosted our Amrika preview party at our show room in Mayfair, showcasing Indo Western wear and all of our amazing designers to the blogging world! Both fashion and beauty bloggers were invited to an evening of Indo Western designer and luxury outfits, food, drinks, goodie bags, bindis, metallic tattoos, music and the ability to try on the outfits they liked most!
We had a variety of ladies who attended and we loved meeting all of them! We really hope you liked seeing something different that you could perhaps now incorporate into your everyday style. Even if you were just inspired by the designs and detail, we were happy to share our take on Indo Western wear with you!
We thought we would share some of the best moments from the event with you and also showcase some of our designers so you can get to know their designs a bit more!
We gave out some goodie bags to thank the girls for coming to see us! We had some designer scarves and some beauty essentials packed in there with some sweets! We also had a stand with bindis and metallic tattoos to complete the looks once they had tried on the outfits! It was important to us to also show the culture and artistry of Indo Western wear.
This designer’s aesthetic is inherently modern with an indian sensibility. With soothing muted tones and quirky contrasts, she uses locally sourced fabrics and uses techniques unique to each piece! Her collections are just simply beautiful and always uses such lovely a delicate fabrics.
This is Shelley, one of the lovely bloggers who attended our event @shelleyannem wearing an Archana Rao floral skirt. She looked absolutely beautiful, even with a casual t shirt! We love how feminine this designer also always makes her clothing, and the colours and prints are perfect from spring/summer time!
With a contemporary indian look, Payal Singhal always uses stand out prints and embellishments that would make any girl feel extremely special wearing her designs! Below, blogger Natasha wears one of her luxury baby blue designs with gold and silver detailing. The new collection is also worn below by @runwayribbons.
Sonam and Paras Modi have slowly but surely carved a niche for their label as one that is associated with contemporary design that celebrates Indian craft. SVA is today one of the most sought after names when it comes to fashion that celebrates Indian heritage with a global reach. Below blogger @FashionIsMinePassion wears one of their black and gold bold print designs.
Archana Rao (More info)
In a recent interview (Fashionista) Rao explains she created designs for girls who don’t take fashion too seriously and like to enjoy styling clothes themselves. She likes it when people take trends seen on celebrities, make them their own and experiment around them. its important to display individualism around personal style. Her designs are uniquely feminine, always so detailed and modern. Below you an see both Fashion Is Mine Passion and Ramlah wearing Archana Rao designs.
Her designs are variegated to alluringly blend contemporary silhouettes with intricate detailing using sequins, zardozi and Gota Patti, thereby epitomizing a sartorial regale. The signature designs are Floor length Anarkali’s and Lehengas.
@pakistanstreetstyle is seen wearing her designs here wearing a unique gold and white outfit and is also expecting, congratulations! She looks glowing and beautiful.
New collections in store:
As well as all of the designers above, we also have some new collections in store and we can’t forget about some of the designers we haven’t yet mentioned! Madsam Tinzin, Surendri, Rina Dhaka, Atsu Sekhose and Rose Room Couture (new collection) SVA (new collection).
Rose Room Couture are a brand that speak of luxury, opulence and elegance and their designs very much stand out from the crowd with a more modern and western approach. They have unique pieces including jackets, dresses and trousers which all simply just take our breath away. Find them at @roseroomcouture on Instagram! Here are some examples of the designs:
With Pret and Couture collections, Atsu never fails to impress and has been featured in the most prestigious fashion magazines all over the world. Focusing on detail and embroidery and is always experimenting with colours, crafts and textiles. We also love the chic, high fashion and modern take on indo western wear that this designer delivers.
This brand is unique, elegant and each piece is individual. This designer aspires to marry the modern minimalist aspirations of todays young individual with the timeless classic aura of deep-rooted Indian traditions. We love every single design Madsam Tinzin creates and they always seem to be so ahead of the fashion game, we always get excited to see what she will do next!
Surendri by Yogesh Chaudhary
Surendri is actually the designers mother’s name which inspired this collection. It stands to release a woman’s desire to express her sensuality and the way the clothes lay on the body enhance the contemporary feel of the outfits. This brand is perfect for special occasions and events; we love the royal and exceptionally beautiful designs and colours.
Please visit our website on www.amrika.co.uk or call us on 020 8616 8360 for appointments!