Amrika Preview Party

Last week we hosted our Amrika preview party at our show room in Mayfair, showcasing Indo Western wear and all of our amazing designers to the blogging world! Both fashion and beauty bloggers were invited to an evening of Indo Western designer and luxury outfits, food, drinks, goodie bags, bindis, metallic tattoos, music and the […]

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Indo-Western Christmas Style

It is that time of year again, Christmas! The festive season has arrived along with the cold weather, hot Christmas flavoured drinks, fun winter activities and an abundance of festive celebrations! When Christmas arrives it often means a hit to your bank account with Christmas shopping being a major priority! Black Friday has been and […]


An Insight Into Fashion Week

As we know, the past month has been all about Fashion week, New York, Milan, London and Paris! Fashion week is about showcasing designer brands innovative creations and concepts, as well as supermodels making their runway debuts for each designer. We get excited to see the designs, the make-up, the trends and to guess which […]


Lakme Fashion Week – 15 years

Celebrating 15 years, The Lakme Fashion week team decided to pitch up this spring at the luxurious 5-star Palladium Hotel Mumbai. A perfect backdrop to the week of high end fashion, exhibiting the must-have designers of the season. The hotel courtyard closed off to any hotel guests, was transformed into a chilled ‘hang-out’ for the […]


Designers who are the Headliners

With Lakme Fashion Week hitting 15 years, it has made many designers’ careers, and even seen a few fade. One name that has cemented his significance in this fickle world is the industry leader Manish Malhotra. Known for his ‘filmi’ glamour and his often imitated theatrical couture, Mr Malhotra has become a celebrity in his […]


The Bollywood Glitterati

Bollywood celebs were out in full force for Lakme Fashion Week this spring, proving just what a glamorous affaire this is. Kareena Kapoor, the face and muse of Lakme Fashion Week, preluded each show with an impressive pre-recording introducing and celebrating 15 years of LFW. The bollywood siren goes on to how the designers “let […]


Flourish in Floral

A perfect match for the pastel colour palette this summer is the floral trend. Ongoing from previous seasons it is still in full bloom (pun intended) seen with Anushree Reddy and Bhumika Sharma.. Sabyasachi and the young Arpita Mehta have put a 70’s funk vibe on the trend as Mehta combines it with mirror work […]