Journal

Different types of fabrics used in Indian fashion

Different types of fabrics used in Indian fashion

The history of Indian fabrics dates back thousands of years, as does the dying and merging of said fabrics to create unique clothing styles. This i...

Fashion's Change of Pace

Lockdown restricted routines, changed consumer habits and ultimately influenced a multitude of industries, including the fashion landscape. The unf...

Culturally inspired designer collections

At Amrika, we specialise in Indo-western wear which brings together looks from South Asian and Western fashion. Over the years we’ve seen creative ...

The Fabrics of India: Origins & History

India is a huge and diverse country filled with an equally diverse range of fashion and styles. With this comes a demand for different textiles and...

How has Brexit influenced luxury fashion?

Whether you agree with the decision in the first place, Brexit has happened and has in turn greatly impacted the fashion industry in Britain and be...

Inspiring Indian talent to watch

The landscape of the modelling industry is ever changing and with everything in life, the talent sector has undergone drastic changes in the past f...

Unforgettable Lessons The Fashion Industry Learnt In Lockdown

It’s an understatement to say last year was a tough time for the entire economy and the fashion industry in particular witnessed unforeseen circums...

Earth Day 2021: How the fashion industry is doing its part to be sustainable

The 22nd of April is Earth Day, a day with a powerful message that started over 50 years ago. That message is still the same today and primarily is...

Events you can host in your garden and the best Indo-western outfits

As we progress through the roadmap to ease lockdown restrictions in the UK, we will be permitted to do more activities with others in and around ou...

Instagram Live Q&A with SVA

Our founder Jackie recently hosted Amrika’s first ever Instagram live with Sonam and Paras the design duo of SVA Couture. They speak about SVA’s la...

The ornate history of the sari

One of the oldest and most glamorous garments in the world, featured in scriptures from the Indus Valley Civilisation in North-West India dating as...

Fashion week gone digital

As you may know, over the past few days Lakme have launched their first virtual fashion week. The digital line-up includes both upcoming and promin...

How to make a twist on tradition

In our previous posts, we've talked about how you can style certain pieces within your wardrobe such as a kurta set in different, unique ways. Rece...