Anushree Reddy launched in 2011 blends vintage flora fused with age old workmanship to recreate the romantic old world charm. The design philosophy lies in creating elaborate silhouettes brewed with subtle prints, surprising embellishments along with passionate attention to detail. The label stands out for its burst of vivacious colors, drama, glamour, easy to wear prét and uber glam haute couture.
The design philosophy essentially illustrates exploration, experimentation and above all expression. It is the absolute transfusion of sophisticated and meticulously tailored garments with exquisite embroideries. It is our journey unraveling fresh colors, silhouettes and tapestry. Within a short span of 2 years the designers are already stocking their collections at the best multi-designer stores of the country like Ogaan, Aza, Fuel, Ensemble, Evoluzione, Kimaya, Hue, Elahe and many more.
Atsu Sekhose launched his eponymous collection in 2007 with a philosophy encompassing modern opulence, ineffable style and a zealous sense of glamour.
With his innovative hand-embroideries and high quality, this National Institute of Fashion (NIFT) New Delhi alumni has created an indomitable mark in the Indian Fashion Industry. His gowns and dresses have been worn by leading actresses – Kareena Kapoor Khan, Sonam Kapoor, Deepika Padukone, Priyanka Chopra and Katrina Kaif for various red-carpet appearances and events.
His designs have been on the cover of ELLE, Harper’s Bazaar and Femina. They have been extensively featured in editorials and fashion features of Vogue, Grazia, Cosmopolitan and Marie Claire magazine.
Since 2012, Atsu has introduced exclusive Indian Couture collections. He has had the honour of for designing couture gowns for Miss India 2011 Kanishtha Dhankhar and Miss India 2012 Vanya Mishra who represented India at the Miss World competition.
In the past few Prêt collections, Atsu has made a conscious effort to highlight the diverse ethnic crafts and textiles from his homeland Nagaland and its neighbouring states. An initiate taken by The Ministry of Textile (GOI) and Fashion Design Council of India (FDCI), who collaboratively sponsored Atsu’s Spring/Summer 2013 show, galvanized his effort. Atsu’s Prêt collections have been lauded for their mass appeal and have been worn by Bollywood veteran Madhuri Dixit and young starlets; Alia Bhatt and Freida Pinto.
Divya Sheth is an Eco Luxe textile based fashion label which tries to serve Indian traditional arts in a contemporary palette. Love of organic, natural dyes and environment translates into Kalamkari and Ajrakh in natural dyes.
The label is popular with tasteful textile lovers and novices (introducing the art forms).
After completing a Bachelors of Design from NIFT, Archana went on to winning “Best De-sign collection” in her graduation show back in 2007. Moving on she went to Parsons school of Design, NY and was selected to showcase her graduation collection at the presti-gious ‘Parsons Line Debut 2009’ at Lord and Taylor, NY.
Her Label is aptly titled “Frou Frou” meaning, the rustling sound, as of fabric. Frou Frou by Archana Rao was successfully launched at the GenNext show and Lakmé Fashion Week March 2012. Archana Rao is the winner of the Vogue India.
Born in Delhi in 1979, Gaurav Gupta received education in design from the National Institute of Fashion Technology and then graduated from London’s Central Saint Martins College of Art and Design.
His graduating collection led to working with Hussein Chalayan and was called the ‘Future of Couture’ Gaurav then moved to India to begin his own label, initially called Atpug Varuag the reverse of his name. His first show garnered claims like breakthrough designer and debutant of the year and fashion legend Diane Pernet called him the new hope at India Fashion Week.
Strong and delving media attention propelled the brand from the start, swiftly recognising its experimental energy in draping, abstraction and the juxtaposition of beauty with military, structure with the fluid, fantasy with concrete. Fantasy and its figments have always remained the main plot of stories Gaurav tells.
Working in great proximity with lines, the flow of fabric and the anatomical makeup of the body has lent a science to the way his garments sculpt the body, making it look taller, more shapely and musical.
Another turning point arose with Gaurav’s reinvention of the sari – a living costume as old as the country itself. His pre-draped, pre-pleated and stitched saris with gothic and art nouveau undertones, three dimensional metal and leather embroideries and the novel sari gowns began an entirely new language in Indian wear and gradually in couture as perceived hitherto in India. Pinning modern Indian couture on the world map, his collections have since been spotted at various red carpet appearances like the Emmys and Golden Globe and in editorial content internationally.
Neha Agarwal was born and raised in Hyderabad, where she started her eponymous label after attaining her graduation from India’s premier fashion institute – the National Institute of Fashion Technology (NIFT), Hyderabad and bagging the jury award for her finalé collection.
Within three years of starting the label, she established a signature style and presented her debut collection at Lakmé Fashion Week. Her designs have graced the cover and content of leading fashion magazines and featured in over a hundred online publications.
Using the inspiration provided by the global history, her clothes weave narratives merging culture and craft. Her designs capture the essence of a contemporary Indian woman, blending sophisticated modernity with a glorious ancient heritage. The clothes describe global stories through an Indian perspective.
The Label predominantly caters to the woman of today. The label has completed 6 years in 2015 progressing from Resort & Prét to semi Indian wear.
The start of 2012 saw a combined vision of four diverse minds come to life as MADSAM TINZIN. The brand aspires to marry the modern minimalist aspirations of today’s young individual with the timeless classic aura of deep-rooted Indian traditions. Each piece is a statement, not just in itself, but of self. With its holistic contemporary conceptualization, the name of the brand embodies a quirk factor that is fused into its elegant silhouettes, drapes and innovative ornamentation. The halves of the names of these four young designers from NIFT, MUMBAI have been fused: Madhuritu – MAD, Saumya – SAM, Tina- TIN, Stanzin- ZIN to create an unconventional brand name , keeping with the brands unusual take on personal style.
Upon completion of her fashion studies from the London College of Fashion, Shubhika launched her label Papa Don’t Preach (PDP) in 2010.
Every design, be it a jersey dress or a hand embroidered lehenga, is produced in-house with a rebelliously fresh twist. Over time, there was a great demand for PDP to design a line of accessories to complement its unique designs as the market provided its clients with predictable options. When one wears a PDP outfit or an accessory they do so with Shubhika’s signature touch of rebellion, vibrant use of colors and exciting new embroidery techniques.
Over the years, its bridal couture, resort and accessories line has been featured in Vogue, Grazia, Elle, Harper’s Bride to name a few.
Since its inception in 2012 at Hyderabad, the Prathyusha Garimella label has carved an ethereal niche for itself complimenting the aesthetic aura of royal allure that the label embodies.
Her designs are variegated to alluringly blend contemporary silhouettes with intricate detailing using sequins, zardozi and Gota Patti, thereby epitomizing a sartorial regale. The signature designs are Floor length Anarkali’s and Lehenga’s. The designs are cynosure pieces created in pastel hues, the label’s salient and tres chic forte. The designs embody a flowly touch, resonating a timeless grace woven into a divine dialogue.
Rina Dhaka has been a part and parcel of the Indian fashion scene for the past twenty years. Early in her career, one of her designs for the Miss India events caught the eye of Rohit Khosla, the only fashion designer back then known for his innovativeness. She was encouraged by his appreciation and has striven to keep up the spirit of innovation.
Rina is best known for her theme collections – sheer trousers, crochet, stretch jersey, woollens and spider web motifs. Her forte remains western wear and she prides on the fact that her pieces can be worn as separates.
Designing, for her, is basically a lot of fun. She loves to give shape to her inner feelings, and she believes in being true to her creativity. Appreciation for her work has extended Indian shores and international fashion magazines ‘Vogue’ and ‘Elle’ have featured her work.
‘SHIVAN & NARRESH’ is India’s first luxury swimwear brand that was launched in Cannes at ‘Mare di Moda’ with their 100% stitch free swim line. SHIVAN & NARRESH has a unique signature style that is bold, confident & sophisticated. Flawless lines, undis-puted eye for detail and utter sophistication are words that could be used to define the brand. The brand is credited with the invention of the Bikini Sari.
SHIVAN & NARRESH is also the first Indian brand to be invited to showcase at the Mer-cedes Benz Fashion Week Swim 2012 at Miami and also to participate in the Swimwear Association of Florida’s SwimShow 2012. Besides selling out of its own flagships and se-lect stores, boutiques, resorts & hotels, SHIVAN & NARRESH is one of the only brands in the world to offer made-to-measure customized swimsuit service.
In a world where cultures are melting, yet individualism is becoming more important, Shilpa Reddy found her métier in understated glamour. Her muse, the modern empowered Indian women, is a blend of homegrown cultural roots as she is of global exposure. Shilpa Reddy’s label hence marries cultural foundation with modern interpretation. Applying innovative techniques to cultural forms, reinventing cultural embellishment and embroideries, the label brings a new dimension to Indian bridal and trousseau wear. Sophisticated cuts, clean structure,premium fabrics, impeccable fit and finish are the cornerstones of Shilpa Reddy’s designs.
The label and the designer reflect the contemporary woman’s highly stylized taste for life-style and design. ‘Surendri’ epitomizes a woman’s desire for the raw expression of sensuality. The labels forte lies in its mélange of patterns and draping to enhance the contemporary look and trends forecasted for the season.
The label has come to stand for an extensively merchandized range of products serving women of all shapes and sizes. The core strength of the brand lies in creating an occasion appropriate statement, with the emphatic help of bold prints, nouveau embellishments, and the liberal use of indigenous craft in contemporary format. The Surendri woman has an ec-lectic disposition, high on graphic and color. Her sartorial choices are a reflection of her lifestyle. ‘Surendri’ as a brand is constantly striving to serve the spectrum of body-types and lifestyle choices of the ‘glocal’ consumer that is the Surendri woman.
‘Surendri’ is a composite brand for women and all their needs. It includes full-look styling as well as costume jewelry. With this, Yogesh Chaudhary aims to create a brand, and not just a garment label.
SVA meaning ‘soul’ in Sanskrit is the labor of love by Sonam & Paras Modi. Sonam’s ex-pertise as a creative designer and Paras Modi’s previous background in international busi-ness and most importantly their willingness to start something together gave birth to SVA. Over the last three seasons, Sonam and Paras Modi have slowly but surely carved a niche for their label as one that is associated with contemporary design that celebrates Indian craft. Sva is today one of the most sought after names when it comes to fashion that cele-brates Indian heritage with a global.