OUR LONDON FASHION WEEK REPORT

This season, independent designers and luxury household brand names brought their energy to the runway with individuality, colour and pattern.

London Fashion Week is a valued opportunity for any designer to showcase not only their collections, but overall brand vision, giving them a chance to bring their ideas to life through an immersive performance watched by the world.

Unlike Paris, New York or Milan, London is known primarily for our showcase of upcoming and rising designers who are very much ones to watch in the fashion scene. So it's no surprise to hear that some of the most inspiring looks captured this season are from new talents you may not have yet heard that much about...

Harikrishnan Keezhathil Surendran Pillai made his grand debut at London Fashion Week this weekend who is known as a multidisciplinary artist and designer who 'dreams with his hands'. Born in Kerali, India Harikrishnan made headlines when dressing Sam Smith's Brit Awards look earlier this year and again this season for his heroic debut and LFW. Channeling his menswear garments into creative dance movements.
 
Another designer which caught our attention was Erdem Moralıoğlu, an established British designer who delivered a collection inspired by the late Duchess of Devonshire. This was a t was a charming collection of 1950s-inflected car coats, peplum dresses, lingerie slip dresses and wool cardigans, which suggested a combination of opulence and make-do-and-mend. We loved the floral inspiration and 1950s shapes and lingerie detailing which was key themed circulating LFW this season.

Roksanda Ilincic also earmarked colourful shades and floral inspired tones for Spring 2024 with her beautiful silhouettes of designs.

As her former studies of architecture always inform the silhouettes of her designs, it was fitting that Roksanda Ilincic decided to show her Spring 2024 collection in the brutalist surrounds of the Barbican Sculpture Court in London. An amphitheatre in the middle of the concrete complex, the venue provided the perfect space for the Serbian-born designer’s bold and beautiful colour-pop couture.

Now one does not think of London Fashion Week without Burberry coming to mind and for his second coed runway presentation, designer Daniel Lee showed his playful side.
If you live in london, you may have seen Burberry's takeover throughout the city, from Bond Street Tube station to Cafe's in Covent Garden. So it's safe to say the highly anticipated Burberry Show did not disappoint. The guests shuffled into London’s lush Highbury Fields—where the canopy was built on September 18 especially for the show—and were treated to cups of coffee done in Burberry Blue, Guinness bread, and eccles cakes from the British heritage brand’s Norman’s Cafe pop-up. As they took their seats in the green-carpeted space, attendees discovered hot water bottles (also in Burberry Blue) and blankets had been placed delicately on their chairs.

Lee’s focus for his sophomore runway presentation seemed to be all things accessories, with a special eye toward reinventing the historic trench coat that made the brand iconic. Elsewhere, the brand experimented with fruit-centric prints—like blue strawberry pants and matching tops, or abstracted cherries—knitted into shorts and sweater sets. One things for certain, Lee has a subtle but magical touch when it comes to details and craft and we simply can't get enough!
Keep an eye out on our Instagram as we continue highlighting a few of our favourite behind the scenes moment from London Fashion Week this season and show you how our customers and influencers have been wearing their favourite Amrika indo-western inspired fashion looks.